Strategy
How to get clients on LinkedIn: 7 steps in the right order
Profile, lead list, invite, first message, two follow-ups, replies, and posts that warm it all up. The order matters more than any single tactic.
12 min read
Blog
Notes from the work.
What we have learned writing posts and starting conversations for 100+ founders on LinkedIn.
Latest posts15 posts
ContentHow to write LinkedIn posts with AI that sound human
Most AI posts sound like AI because they start from a topic. Start from your own material, let AI shape it, then edit out the tells by hand.
11 min read
OutreachIs LinkedIn automation safe? What gets accounts restricted
No automation tool is approved by LinkedIn. What gets accounts restricted, the limits we run every account on, and what to do if it happens.
11 min read
OutreachLinkedIn connection request message: note or no note?
Blank invites get accepted slightly more often in two large datasets. Here is when a note still earns its place, and what to write in it.
9 min read
ContentLinkedIn content strategy for founders: a one-page plan
How we turn one interview into 12 LinkedIn posts, with the one-page plan we use and the numbers worth watching after.
12 min read
OutreachLinkedIn follow-up message after no response: two, then stop
Two follow-ups, three and seven days apart, then stop. Templates for each, and what to do when all they sent back was a thumbs-up.
9 min read
StrategyLinkedIn ghostwriter cost: real prices and hidden costs
Published prices from AI tools, freelancers and agencies, plus the costs no quote shows: your hours, edit rounds and posts you end up rewriting.
9 min read
StrategyLinkedIn ghostwriter vs agency vs AI tool: which to pick
An honest comparison from an agency founder, including when a freelancer or an AI tool is the better buy.
10 min read
ProfileLinkedIn headline for founders: a formula and 12 examples
Role, offer, one number, one action. The headline formula we use on founder profiles, with 12 examples and a trim order for long ones.
10 min read
OutreachLinkedIn outreach message templates for the whole sequence
Five short messages in order, with the reasoning behind every line and the mistakes that quietly kill replies.
11 min read
ProfileLinkedIn profile optimization for founders who want clients
The checklist we run on every founder profile, from the one sentence that says what you do to the two Featured items a buyer clicks.
12 min read
OutreachSales Navigator filters that find buyers who reply
The ten Sales Navigator filters that decide who you reach, the ones that ruin a lead list, and what to write down before you search.
11 min read
OutreachLinkedIn first message after connecting: what to send
Someone accepted your invite. What you send next decides whether a conversation starts. Match their effort, keep it short, leave the pitch out.
11 min read
ContentLinkedIn hooks that get the 'see more' click, with examples
Your post lives or dies in its first 140 characters. Six hook types with examples, the length data, and the checklist we run on every post.
12 min read
How we workWhat does a LinkedIn ghostwriter do? From interview to post
The interview, the voice work, the drafts and the checks, and why we swapped rounds of edits for a one-tap approval.
11 min read
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